True Refrigeration: Commercial Quality for the Home

Posted by Daniel Edelman on

If you've ever set foot into a restaurant’s kitchen or picked up a cold beverage from a convenience store, chances are very high that you've encountered True Refrigeration. For over 65 years, True Manufacturing Company has been the leader in commercial refrigeration, and they're bringing their expertise and knowledge to residential appliances.

Research on the philosophy of commercial kitchens along with in-depth discussions with professional chefs inspired the True Professional Series. Designed to be accessible, efficient and organized for purposeful movement, this series is handcrafted with the same attention to quality and detail that kitchen professionals demand.

We had the pleasure of chatting with Andrew Shead, Sales & Marketing Representative from True Refrigeration about what distinguishes their brand and products, and what trends he’s seeing in the appliance industry.

EDELMAN: Why should designers and architects specify True Refrigeration?  

TRUE: As designers and architects specify products, they are juggling function, design, and performance needs for their client. True Residential undercounter refrigerators meet all of these needs. Specifiers can be confident that they have recommended not just a high performance refrigerator, but also a beautiful refrigerator. We feature stainless steel throughout the unit, zero clearance hinging and our patented Trulumina 14 color LED lighting, so it frees the designers to use our units in any style of design. Additionally, panel ready models are available so we can be included in any room from very traditional to modern styles. Also, we make it easy for specifiers to find any of the tools they need on our website including 3D files, overlay templates and spec sheets at: http://www.true-residential.com/Support/Document-Library/.

EDELMAN: What makes True Refrigeration different from other refrigerators?

TRUE: Performance and attention to detail. For over 65 years, we’ve been an industry leader in commercial refrigeration. Now, we’ve taken our decades of refrigeration leadership and expertise and refined our refrigeration line for the home. We bring commercial-quality units to residential kitchen and outdoor entertaining spaces. Every aspect of the design has been well thought through; our design team carefully selected each component and part of a True unit. Industry-exclusive, commercial-grade, 304 stainless steel is used throughout all units because of its high quality, durability, and longevity. The microprocessor control aids in rapid product temperature pull down and temperature consistency to help preserve fine vintages, or keep your produce at its freshest. The Trueflex shelving system allows ultimate flexibility by allowing convertibility between a beverage center, refrigerator, and wine cabinet.

 

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EDELMAN: What are your top selling products right now? 

TRUE: Our Undercounter Refrigerator Drawers are the best value in the industry, and we are seeing designers create some unique client-focused spaces such as coffee or juicing stations. Also, the Dual Zone Wine Cabinet is ever popular due to the independent temperature zones that allow for complete control in temperature range for the preservation of the finest of wines. The continued growth of wine consumption and enthusiasm is driving our growth as well.

EDELMAN: What trends are you seeing in the appliance industry? 

TRUE: With YouTube, Pinterest and so many wonderful recipe sites encouraging greater cooking experimentation, a generation of home chefs is emerging like never before. This is continuing to increase the demand for True (pardon the pun) chefs kitchens. Our customers are creating home experiences that can rival commercial kitchens. As a leader in commercial refrigeration for over 65 years, we’re applying our experience to our residential line to meet those high demands.

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For more information on True, visit their website at http://www.true-residential.com, or join them on Twitter, YouTube, Pinterest, Facebook, or Houzz.


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